Johari Window: a model of self-awareness that includes four quadrants representing what we know and don't know about ourselves and what others know and don't know about us.
 

Dunning-Kruger Effect: a cognitive bias in which unskilled individuals overestimate their abilities while skilled individuals underestimate their abilities.
 

Yerkes-Dodson Law: a relationship between arousal and performance, suggesting that performance is optimal at a moderate level of arousal.
 

Barrett's Adaptation of Maslow's Hierarchy of Needs: a modified hierarchy of needs that includes seven levels, ranging from basic physiological needs to the highest level of contribution to society.
 

Mindset Theory: a psychological concept that describes the beliefs individuals hold about their own abilities and potential, and how this affects their behavior and success.
 

Brands as Intentional Agents Framework: a model that proposes individuals view brands as intentional agents possessing personality traits and motives, which are evaluated in four dimensions: competence, warmth, morality, and status.